Very enjoyable piece by Tom Cox on The Guardian site:
Oddly, the ghost walks in Norfolk’s county seat didn’t start running until 1997. Their host, Ghostly Dave, retired four years ago, and has now been replaced by the Man In Black: a narrator with a skull-headed staff and an impressively hawkish, Victorian face. His mystique is in sharp contrast to, say, the ghost walks in Dudley, which a West Midlands-dwelling friend reliably informs me are hosted by a man simply called “Craig”. That said, The Man In Black’s blood-red business card does lose something of its aura by having an ad for ‘Richard’s Driving School’ on its flipside.